Holiday Windows 2018: Bergdorf Goodman

Bergdorf Goodman remains the undefeated champion of the New York Holiday Window scene for the sixth year in a row, according to me (and my mom). Although not as good as some previous years’ windows, BG’s displays are always leaps and bounds above their competitors’.

This year’s theme is “Bergdorf Goodies,” and I always appreciate a good name pun. Their Fifth Avenue windows all feature sweet holiday treats: neon cakes, chocolates, macarons, licorice, and gingerbread. Because Bergdorf is still a store trying to sell its designer fashions, each window features a mannequin wearing a coordinating fashion confection. As always, the craftsmanship and attention to detail is out of this world and I wish you could walk around inside of, and view the windows from all angles to take in every little piece.

I made the mistake of only viewing these windows once, during the day on a weekend. Although the sidewalk in front of BG is unusually wide, it still gets clogged with tourists all jockeying to get a photo of the windows. In past years I’ve tried to see the windows at night as well, but the best time to go is before Thanksgiving—the windows are usually unveiled a week before Black Friday, but aren’t as popular on the weeknights prior.

Last year I actually went inside of Bergdorf Goodman for the first time and it was definitely an experience. It’s a large store but somehow feels claustrophobic and their prices are insanely high—I’m obviously not the target customer, but it was fun to pretend I could have been while I scrambled to find the half-priced Christmas ornaments.

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Bergdorf Goodman
Fifth Avenue btwn 57th and 59th Streets
New York, NY